What is SEO and why is everyone talking about it?
In the online world, SEO is thrown around like candy. “Do this to improve your SEO.” “Buy this and help your SEO!” “Quick fix for SEO problems!”
Great, but what is it?
SEO stands for Search Engine Optimization, and essentially means that when someone looks for you, your business, or the industry and product your work in, where does your page rank on the results? Do you appear on the first page or page 15? Are you in that coveted top 3 listing spot?
Let’s face it, you’re online to be found. You spend time and money in your website so that customers will look at it. Without a strong SEO presence, customers will not find you.
Think of the last time you searched for something. How many pages deep in Google did you go? Three pages? Doubt it. Most people don’t go past 2 the first two pages of results.
So take a minute, Google yourself and see where you come up. If you’re not in those first two pages you might want to work on your website’s SEO.
Don’t worry, it doesn’t have to be intimidating or cost you tons of money. There are many FREE tools you can use to improve your results. Below are some of our favorites and best recommended:
1 – Browse SEO
This site is amazing for beginners. It lets your see how search engines, such as Google, look at your site and grade you. You can search your own site and immediately see areas that you can improve on to help your rankings
2 – Monitor Google Trends
You can use this FREE tool to see what customers are searching for and how customers are searching for your business. For example, say you sell Water Bottles. Are customers searching for Plastic Bottles, Glass Bottles, Workout Water Bottles. Learn the trends and incorporate that language on your site.
3- Customer Reviews
Search engines want to push product and businesses that people approve of and like. When you have positive customer reviews, Google looks at your business and sees that people like it. Read here to learn how Google explains their focus on customer reviews
4 – Website Speed with GT Metrix
How fast does your site load? Do you have any lagging pages or issues with your load time? You can check your site speed with GT Metrix and see pages that need improvement and might be causing delays
5 – Are you mobile friendly?
Over 70% of searches for business happen on a smart phone, is your site mobile friendly? Monitor your site using Website Responsive Test and see your compatibility today.
Get started. Making little changes can have a big effect and before you know it, you’re on that coveted first page!
In the online world, SEO is thrown around like candy. “Do this to improve your SEO.” “Buy this and help your SEO!” “Quick fix for SEO problems!”
Great, but what is it?
SEO stands for Search Engine Optimization, and essentially means that when someone looks for you, your business, or the industry and product your work in, where does your page rank on the results? Do you appear on the first page or page 15? Are you in that coveted top 3 listing spot?
Let’s face it, you’re online to be found. You spend time and money in your website so that customers will look at it. Without a strong SEO presence, customers will not find you.
Think of the last time you searched for something. How many pages deep in Google did you go? Three pages? Doubt it. Most people don’t go past 2 the first two pages of results.
So take a minute, Google yourself and see where you come up. If you’re not in those first two pages you might want to work on your website’s SEO.
Don’t worry, it doesn’t have to be intimidating or cost you tons of money. There are many FREE tools you can use to improve your results. Below are some of our favorites and best recommended:
1 – Browse SEO
This site is amazing for beginners. It lets your see how search engines, such as Google, look at your site and grade you. You can search your own site and immediately see areas that you can improve on to help your rankings
2 – Monitor Google Trends
You can use this FREE tool to see what customers are searching for and how customers are searching for your business. For example, say you sell Water Bottles. Are customers searching for Plastic Bottles, Glass Bottles, Workout Water Bottles. Learn the trends and incorporate that language on your site.
3- Customer Reviews
Search engines want to push product and businesses that people approve of and like. When you have positive customer reviews, Google looks at your business and sees that people like it. Read here to learn how Google explains their focus on customer reviews
4 – Website Speed with GT Metrix
How fast does your site load? Do you have any lagging pages or issues with your load time? You can check your site speed with GT Metrix and see pages that need improvement and might be causing delays
5 – Are you mobile friendly?
Over 70% of searches for business happen on a smart phone, is your site mobile friendly? Monitor your site using Website Responsive Test and see your compatibility today.
Get started. Making little changes can have a big effect and before you know it, you’re on that coveted first page!
