Glassdoor and Indeed Reviews & Reputation Strategy

Chelsea Craig

Chelsea Craig

employee reviews

As a company, do you monitor your Glassdoor and Indeed reviews? These profiles can have a HUGE impact on your hiring and recruiting efforts.

Since COVID, employees are shopping for new careers the same way we shop for a new restaurant, online and by reading reviews.

Glassdoor conducted a study and found that the average candidate reads 7 reviews before moving forward with a job application. What do your most recent employee reviews say about your company culture? Would you apply for a job after reading these?

Most companies feel lost when it comes to their employer reputation and employee reviews, checkout our quick tips below on how to instantly IMPROVE your Glassdoor and Indeed profile and start attracting the talent you want today!

1 – Claim your profile. Similar to your Google My Business (or Google Business Profile) you must claim both your Glassdoor and Indeed profiles. This gives your page a green dot that says “Engaged Employer” and subconsciously shows people that you are monitoring these pages. Beyond the public impression, this also allows you to make changes and update your profiles, respond to reviews, add a logo image, and more.

2 – Build out your profile to match your company branding. You want to create consistency with your brand on Glassdoor and Indeed so that employees can begin to understand your culture, vision, and goals. Upload you logo and cover photo, add in some images of your team to show your culture, include a bio and mission statement. Essentially, anywhere that Glassdoor and Indeed allow you to add content you want to take advantage of! This is your opportunity to show your culture online and demonstrate to these potential candidates why they will want to work with you.

3 – ReviewsGrow them, monitor them, and respond to them. Just as it is important to ask for customer reviews to show prospects that you are a great choice for their business, you want to grow your employee reviews too. Once these reviews are posted, it is essential to respond to them quickly and professionally. Employees can provide very critical feedback and while that can be challenging to receive, it is important to acknowledge it through a response.

Continue to add news, updates, and photos to your Glassdoor and Indeed profiles each month to keep your page fresh and attractive to candidates.

Bonus Tip – When claiming the page, we recommend using a generic company email, such as, to ensure that the business will always have ownership despite people moves and changes.

Struggling to grow new Employee reviews? Let’s talk!

Want to learn more? Founder, Chelsea Craig, was featured on Employee Cycle’s podcast to share her best Employer Branding tips and to discuss “How to protect your company’s reputation.”

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