As our world turns more virtual, customers look for digital trust signals that your business is credible and trustworthy before engaging. One way to build trust online is by having the appropriate listings and profiles for your business. These listings not only enhance your online presence but also serve as crucial touchpoints for potential customers. While there are hundreds of platforms you could be listed on, let’s review the 5 that are necessary for all businesses:
1. Google My Business (GMB):
- GMB is the undisputed king of online business listings, particularly for local visibility. It’s the cornerstone for local search engine optimization (SEO) and provides essential information about your business.
- Businesses with complete GMB listings are 2.7 times more likely to be considered reputable by consumers.
- According to Google, businesses with photos receive 42% more requests for directions and 35% more click-throughs to their websites.
Businesses with complete GMB listings are 2.7 times more likely to be considered reputable by consumers.
2. Facebook Business:
- With over 2.8 billion monthly active users, Facebook is a social media giant. A Facebook Business Page not only connects you with your audience but also contributes to search engine visibility.
- Facebook influences 52% of consumers’ online and offline purchases.
- Businesses with an active Facebook presence experience a 23% increase in customer foot traffic.
3. Yelp:
- Yelp is a go-to platform for consumers seeking reviews and recommendations. Claiming your business on Yelp can significantly impact your reputation and attract local customers.
- According to Yelp, businesses that claim their profiles and offer promotions see an average increase of $8,000 in annual revenue.
- Yelp has over 214 million reviews, making it a trusted source for consumer opinions.
4. Bing Places for Business:
- While Google dominates the search market, Bing still holds a substantial share. Claiming your business on Bing Places ensures visibility to users on Bing and other Microsoft platforms.
- Bing has a 36% share of the US desktop search engine market.
- Businesses with accurate listings on Bing are more likely to be found by consumers searching on Windows devices.
5. Yellow Pages (YP.com) – Yes, the Yellow Pages!
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