2010 – The year Instagram was created and social media began the takeover.
It’s crazy to think that in less than 10 years this platform has completely changed the marketing world as we know it. With over 800 million active monthly users on the platform, Instagram is arguably the most efficient tool for marketing. Whatever channel you focus on, Facebook, Instagram, SnapChat, a social media presence is crucial for business success.
Every business wants more sales. You spend time on marketing because it generates new and repeat business. The potential benefits from social media should excite you! As a business you are able to easily reach thousands of customers and communicate your value and brand through an image.
Consumers shop with emotions. Whether they realize it or not all purchases are made based off impulse from an emotion.
Think about the last piece of clothing you bought…the color made you happy, the style made you feel trendy, the fit made you feel sexy. Whatever the reason it was an emotion.
Think about the last meal you ate from a restaurant…was it a treat after hard day at work to cheer you up, or a salad because you are proud you went to the gym, perhaps a drink to celebrate your success. Again, they are all emotionally related.
Through social media you can create these emotions in your audience with the images you use. Visual ques are the strongest trigger for emotions and allow you to influence your audience’s opinion of your brand.
When you’re creating your social media strategy it is important to think about what you want to communicate about your brand, how you want to reach your audience, and when. These factors all contribute to the photos you take and the images you post.
When selecting a photographer they should be having these discussions with you and working as a member of your team to make sure they truly capture and understand your brand. Working with a professional photographer will take your ideas and bring your story to life and is a great investment by any business.
Melissa Kelly, of Melissa Kelly Photography, has noticed a shift in need for photography from businesses. Originally her commercial shoots were from big, national brands, but following industry trends, lately there has been an increased need by small businesses for social media support.
This change in demand has been interesting and fun for her. She enjoys working with the small businesses because she is able to support their dream and help take these businesses to the next level.
If you’re a small business looking to make an impact, consider upgrading your photography. Check-out this article by Novel on the results that good photography can have on your business.