As a small business owner you are always trying to find new ways to reach and engage with your customers. Like most owners you are already managing the sales, accounting, and customer service – why not throw marketing on top too!
Understanding online marketing can be costly and time consuming. Which platform is best for business? Google, Yelp, Facebook? Display or Search? CPC or CPA? Impressions vs Views? Mornings vs Evenings?
The options are endless.
If you don’t know what you’re doing you can quickly burn $100’s, but learning the system takes time and brain power. Two things after a long day at work that many of us are short on…
As a business in 2019 you need to be online to survive. The internet has changed the face of retail, but over 90% of global sales still happen in brick and mortar stores. [1] Did you know that 3 out of 4 people who search for a nearby business visit that business within 1 day of the search?[2]
That is great news – if you can influence those customers.
According to Forbes – “If you run a small business today, the single most importance thing you can do to attract new customers is to take control of your online review score on sites like Yelp, Google My Business”[3].
Ok – so how do you do this? We break it down in 3 easy steps.
1 – Claim your business on Google My Business.
2 – Ask customers to leave you online reviews.
3 – Respond to all reviews. Especially the negative ones.
Think of your online reviews as cheerleaders screaming about your business for everyone around to hear. The act as free advertisements and help influence potential customers to visit you.
Most decisions you make as a business owner can be tough, seeking out online reviews shouldn’t be one of them.
[1] https://observer.com/2016/06/10-things-you-need-to-know-about-the-new-google-maps-local-search-ads/ [2] https://observer.com/2016/06/10-things-you-need-to-know-about-the-new-google-maps-local-search-ads/ [3] https://www.forbes.com/sites/forbestechcouncil/2018/04/11/online-reviews-are-the-best-thing-that-ever-happened-to-small-businesses/#3a47ff13740a
Understanding online marketing can be costly and time consuming. Which platform is best for business? Google, Yelp, Facebook? Display or Search? CPC or CPA? Impressions vs Views? Mornings vs Evenings?
The options are endless.
If you don’t know what you’re doing you can quickly burn $100’s, but learning the system takes time and brain power. Two things after a long day at work that many of us are short on…
As a business in 2019 you need to be online to survive. The internet has changed the face of retail, but over 90% of global sales still happen in brick and mortar stores. [1] Did you know that 3 out of 4 people who search for a nearby business visit that business within 1 day of the search?[2]
That is great news – if you can influence those customers.
According to Forbes – “If you run a small business today, the single most importance thing you can do to attract new customers is to take control of your online review score on sites like Yelp, Google My Business”[3].
Ok – so how do you do this? We break it down in 3 easy steps.
1 – Claim your business on Google My Business.
2 – Ask customers to leave you online reviews.
3 – Respond to all reviews. Especially the negative ones.
Think of your online reviews as cheerleaders screaming about your business for everyone around to hear. The act as free advertisements and help influence potential customers to visit you.
Most decisions you make as a business owner can be tough, seeking out online reviews shouldn’t be one of them.
[1] https://observer.com/2016/06/10-things-you-need-to-know-about-the-new-google-maps-local-search-ads/ [2] https://observer.com/2016/06/10-things-you-need-to-know-about-the-new-google-maps-local-search-ads/ [3] https://www.forbes.com/sites/forbestechcouncil/2018/04/11/online-reviews-are-the-best-thing-that-ever-happened-to-small-businesses/#3a47ff13740a
