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What is Social Validation?

Chelsea Craig

Chelsea Craig

Importance on online google reviews
It’s no surprise that technology is changing the marketplace more and more everyday. We see the shift from brick and mortar to eCommerce, from physical interactions to “likes” and “stars”. Customers are putting more weight into Social Validation than any generation has before.

So what is social validation?

It is the confirmation through society that the product, store, or experience is good. AKA – all those “likes” on Facebook matter, the number of comments and reviews on Google affect your future customers, and people read Yelp reviews almost 100% of the time before trying something new.


A few interesting numbers:

A Harvard Business School Study for that each ‘Star’ a business gains on social platforms typically corresponds with 5-9% revenue growth.(1)

According to Inc. over 84% of people say they trust online reviews as much as personal recommendations (2) and over 90% of customers say their online purchase is affected by reviews. (3)

With numbers like that, it is easy to see how important your online reputation as a business is. As a small business you often do not have the man power nor the time to dedicate to reaching out to customers for reviews, checking various sources for responses, compiling data for customer trends, or intercepting negative reviews before they post.

That’s why we’re here – Let us do the work for you and watch your business soar! We specialize in online review generation, customer feedback solicitation, customer data analytics, and negative review prevention.



Sources: 1 – https://www.hbs.edu/faculty/Pages/item.aspx?num=41233 2 – https://www.inc.com/craig-bloem/84-percent-of-people-trust-online-reviews-as-much-.html 3 – https://virayo.com/online-reputation-management/importance-of-online-reviews/
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