Do Online Reviews Impact Local Rankings and SEO?

Online reviews have become a cornerstone of consumer decision-making, influencing everything from purchasing choices to local business selection. However, the impact of online reviews extends beyond customer preferences; it significantly shapes the local Search Engine Optimization (SEO).

Google’s local search algorithm considers various factors to determine the ranking of local businesses and online reviews are a crucial component of this algorithm. A study by Moz reveals that online reviews make up approximately 15% of the factors influencing local search rankings.

The quantity and freshness of your online reviews matter for local SEO. A higher number of recent reviews signals to search engines that your business is actively engaged with customers. A study by BrightLocal found that 73% of consumers believe that reviews older than three months are no longer relevant.

Google values diversity in your online review portfolio. Reviews from various platforms (like G2, Capterra, Trustpilot) contribute to a more comprehensive online presence. This diversification of reviews across different platforms signals credibility and authenticity to search engines.

A study by BrightLocal found that 73% of consumers believe that reviews older than three months are no longer relevant.

Online reviews that contain relevant keywords related to your business can positively impact local SEO. These keywords contribute to the overall relevance of your business to search queries. Encourage customers to naturally incorporate relevant keywords in their feedback and use these keywords in your review responses.

Lastly, search engines view user-generated content, including online reviews, as valuable signals. The consistent flow of fresh content from reviews contributes to search engines understanding the relevance and activity of your business and strengthens your domain.

Online reviews have an immense influence over local SEO, impacting how businesses are ranked and perceived in local search results.

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