Review Growth and Reputation Repair for an Online Auction Company

Challenge

PCI East Coast Auctions was struggling from fake online reviews from competitors as well as customers leaving lies about their process on Google. They were responding to the reviews and contacting customers to resolve their concerns, however they struggled to grow positive reviews from their many happy customers. 

They also were battling review issues on the BBB, Facebook, and Yelp.

Solution

Rhino Reviews partnered with PCI Auctions to understand the cycle for their auctions each week and the touchpoints with both bidders and sellers. 

Rhino Reviews put together an outreach strategy to grow their positive reviews across multiple platforms from both the sellers and bidders at the auctions. 

Rhino Reviews joins the weekly marketing call with the PCI Marketing team to stay updated on changes within the business or marketing strategy that may affect customer sentiment as well as to report out on the prior week’s work and results.

Results

Rhino Reviews and PCI Auctions have worked together for over 4 years. They have seen tremendous growth in their Google Reviews, remaining above a 4 rating and reaching just under 500 reviews. 

PCI Auctions is pleased with the increased communication with customers as well as the instant notification or reviews being posted and Rhino Reviews proactively responding or flagging the reviews.

“I love that Rhino Reviews is willing to meet with us every week to go over any updates as well as listen to what we are working on so that our goals always align.”